The week in fashion

Have you ever sat down by the end of the week, wondering, what happened in the world of fashion this week? Is this parallel universe full of fabrics, sequins and champagne? Yes? Then this is the piece which will deliver you all the answers your heart has been longing for.

Now, more than ever, facing massive challenges on a daily basis, fashion needs changemakers. And one of them, for certain is Ava Hariri-Kia. Ava Hariri-Kia is an Iranian American freelance stylist, producer, model and overall creative powerhouse. She grew up in New York, where she loved her love for fashion, but it wasn’t until she moved to Scotland to study at the University of St. Andrews that she used the medium of fashion to express her voice. Until last Thursday, a lot of people, including me, were probably not aware of her existence. That very day, Ava Hariri- Kia got her very own Vogue article, being introduced to the world as one of the upcoming changemakers in the fashion industry. In this brilliant article, written by xxx, she talks about how she got into fashion, her engagement in the famous St. Andrews fashion show “Don’t Walk” and most importantly, she communicated her passion and her will to change the fashion industry for the better. Hariri-Kia breaks the boundary between fashion and politics, and she cares a lot about fashion’s sustainable future, with the aim to style her looks as sustainable as possible. Right now, Ava Hariri-Kia is one of the most inspirational women in fashion. If you are eager to know more about her, I have my research linked below.

Summer is basically over now, and the hashtag #secondhandseptember is knocking at our digital doors. Second-hand September is a campaign, which was initially launched last year by the British Second-hand chain Oxfam, encouraging people to not by any newly produced clothing for the month of September. Take it as a month of lent in the world of the fashion (or shopping) addicts. This year, the campaign is going into its second round and Oxfam teamed up with writer and actor Michaela Choel as the face of the 2020 campaign. Ever since this summer, everyone who watched the ground-breaking television series “I may destroy you” is familiar with the face of Michaela Choel. With this Campaign, Choel is using her voice to spread the message to be good to the environment and shop second hand, as no one is too small to make a difference in this case. Who wants to know more about this campaign, here are some resources linked below.

And finally, let’s talk about the event which most of us thought would not happen in 2020, the VMA’s. But in fact, despite pandemic, they did, and history has been made. Whoever took the most awards home, the true shining stars of the evening were definitely Lady Gaga’s masks, spreading the message to simply wear a mask. The live performance of the song “Rain on Me”, sung by Lady Gaga and Ariana Grande was masktivsim at its finest. Gaga’s masks were made by fashion designers such as Conrad by Conrad, who created a mask inspired by the moon man himself, Cecilio Castrillo and Lance V. Moore.

When Lady Gaga and Ariana Grande can wear a mask and make history with this powerful performance, then I am sure that the rest of us will be able to wear one once we leave the house.

That’s it for this week.

Take care. Wear a mask.

N x


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