The concept of “ERUPT” is based on the evolution of fashion and how everything goes and comes back again. Fashion is like an everlasting circle, everything dies at some point and lives through a certain renaissance at some other point as it reflects mankind and current social issues in this world.
RESEARCH
This is a collection of research that I did in order to understand the vibe of the seventies and how the garment of flares was connected to the society.
PUBLICATION LAYOUTS AND PHOTOGRAPHY
For my layouts, I decided to create a retrospective feel for the viewer. In the first shoot, I recreated a seventies teenager room in a modern setting to show the connection of the historic heritage of the 70s and generation Z. I picked an androgynous model to underline the gender fluidity of flared trousers.
For the second shoot I went to a record store to show how young people nowadays still feel a sense of belonging in the heritage of the 70’s. I also wanted to show how typical 70’s music is still relevant today.
I edited them in two completely different ways to show the different backgrounds and atmospheres. Both of the shoots are supposed to show a situation in the life of that fictional character. This thought is underlined by hand written quotes, which are connected to the fictional characters.
WEBSITE MOCKUPS
These are the mock up templates for ERUPT. I did the online version as print evolutes from the classical physical form to online versions.
I created it modern and minimalistic to show a contrast to the bright 70’s colours.
This is just a mock up and this website does not exist in the real world.