DISCLAIMER: THIS BRAND DOES NOT EXSIST- IT IS ALL FICTIONAL. I CREATED THE CONCEPT BASED ON THE MANCHESTER ICON MARY FILDES FOR THE VISUAL COMMUNICATIONS UNIT IN UNIVERSITY.
“Inspired by the Manchester Icon Mary Fildes, who risked her life at the Peterloo Massacre in 1819 in order to protest for the women’s right to vote our brand is based on the essential thought of the gender inequality in the fashion industry.
As most higher positions in fashion design are occupied by men, we want to change that.
REBELLE is a brand, that gives creative female fashion designers a platform like Mary Fildes stood on Peterloo.
They have the chance to showcase and trade their work for a limited time in order to get a foot into the industry and build up their own brand afterwards.”
The concept of the fictional brand “REBELLE” is based on the fact that the fashion industry nowadays is mainly male dominated then female dominated (e.g only 40.2% of all fashion designers are female). This inequality aspect gave me the main inspiration to create a platform to empower young female designers. It is called “REBELLE” as it is inspired by the Peterloo Activist Mary Fildes, who stood up for equality in 1714, when humanity was far away from gender equality. Moreover, one of the name’s meanings is “Rebel”. To combine all that in one brand name I went for the French Female Version of the English word rebel, “REBELLE”. Also, “Elle” means her, so it underlines the female empowering aspect even more.
https://www.flickr.com/people/160834502@N05/ (my digital sketchbook)
I chose Red and pink as the brand’s colours as they are feminine and powerful. I chose “Didot” as a font to bring the Fashion aspect in.
I dressed my model in a suit in order to symbolise power. I also picked a short haired model to make the campaign stand out. I picked a short haired model to make the campaign stand out more.
For my promotional videos, I was very inspired by the spirit of Peterloo and what Mary Fildes contributed to it. She stood on a platform, so I gave my model a platform as well. She has a flag like Mary Fildes on Peterloo.
WEBSITE MOCK UPS
These are the mock up templates for a website. I created them in Adobe Illustrator, so the website does not exist in real life. The website is inspired by the brands colours and philosophy.
I am aware of the fact that this is a very ideal concept, and it would probably not work out in the real world.
If you wish to see a more detailed presentation of my brand, have a look at my online presentation :